What we do.

We are strategic PR company working intelligently to showcase brands.

Island Media is a specialist wine and drinks PR and events company. We don’t offer ‘off the shelf’ products but work with each client to get ‘under the skin’ of their brand to understand their strategic direction. PR should never be a vanity project and our approach is results-driven - we are often found working directly with the sales and management teams to help reach the required target audience. We listen to each client’s needs to develop a media plan that targets those with real influence in order to perfectly position the brand and ultimately drive bottle sales.

Our clients range from small artisan wineries to international regional bodies and global brands. Each of the companies we work with benefits from the close relationships we have built with our extensive network of contacts and decades of specialist wine PR experience.

Whatever the scale and scope of your project, we can help. We can become an extension of your team, developing a collaborative working relationship or act as trusted consultants, reporting back when you need us to.

We don’t have the high overheads of larger agencies and therefore the clients don’t bear these costs.

Our services.

Specialist wine & drinks PR +

We have extensive experience in developing clear brand messages, robust communications strategies and relevant brand partnerships with focus and clarity. We are very targeted when sharing each client's unique story and are constantly in touch with the press and trade to understand what will appeal to them, current trends and what will inspire them to feature one wine over another. Media engagement can take a wide variety of forms including tastings, events, press trips, bottle mailings, briefings, journalist one-to-ones and press releases.

Event organisation +

We understand that when it comes to events your brand gets one opportunity to shine. Whether it’s a large trade tasting, a consumer event or an intimate dinner, every detail is important. We have the experience to anticipate every eventuality so that your event runs smoothly and provides the perfect platform to showcase your brand. We work our logistics partners vinYard in whom we have absolute trust that your event will run seamlessly from start to finish.

Reaching the right audience +

It is not enough just to ‘fill a room’- engaging with the right audience is key to a successful event. Our comprehensive address book is second-to-none and includes leading specialist wine consumer, trade and lifestyle press, influencers. Our connections extend beyond the media to influential wine buyers in the on and off trade, sommeliers and importers. The personal relationships we have with the UK’s top wine and drinks writers gives us a real understanding of each individual and what they will respond positively to, so we can help you to craft guest lists (and even seating plans) to maximise the opportunity your event presents.

We have in-depth experience of working across a number of platforms to promote ticket sales for consumer events, so instead of simply filling a room, we get your brand in front of the right people.

Extending your reach +

We have a comprehensive knowledge of the events landscape, whether specialist food and drinks events or the wider event scene including festivals and fairs. We provide strategic advice to clients about where their brands should be seen and what impact each event promises. This insight cuts through sales-patter and sees clients develop targeted and cost-effective event schedules that support their brand ambitions.